We’re part strategy consulting, part research institute, part product design studio and part brand agency rolled into one.
All business problems are human problems and everything begins with empathy. We live and breathe your challenges and current reality, immersing ourselves and walking in your shoes. This is why our solutions are able to connect deeply, spark emotion and shift mindsets.
As curious cats, we have a hunger to question, deconstruct, challenge inherited thinking and unearth the real problems and possibilities. This can take us down unexpected avenues, far from where we started. We are not afraid to experiment and explore new pathways in order to create meaningful change.
There’s no point launching and not landing. The value of an idea lies in using it. We don’t give you a fancy 10-point plan and then skip away into the sunset. Instead, we go the distance, finding thoughtful solutions and then breathing life into them. We get as much joy from creating as we do from working on the strategy. We partner with you from idea to reality, until you see results and the desired change is embedded in your DNA.
We’re a small team and we like to keep it that way. This allows us to work side by side with our clients. You won’t be handed around like a hot potato from person to person, or be relegated to a junior team after the shiny A-team have won the pitch. We care deeply and this is ingrained in everything we do.
We’ve accrued a combined 35 years of experience in a broad range of disciplines: design thinking, marketing, business development, digital learning and storytelling. This breadth of expertise enables us to wear many hats at any time and to look at a problem from unexpected angles. Which, in turn, leads to ‘aha’ moments and unconventional solutions.
We’re interested in truly collaborating with our clients and co-creating, which is why our partnerships have lasted years. For us, this involves going below the surface, challenging, opening a discussion wide enough for all opinions to be heard and for breakthroughs to emerge. Great ideas are born out of collective and diverse thinking. To make things happen, it’s essential to mobilise the hearts and minds of everyone involved.
To the organisations trying to close the gender gap, the first thing we’d say is: Stop implementing initiatives that ‘fix’ women. They aren’t broken.