What We Do


What If...

Why Not...

We are an innovation studio who partners with organisations to find unexpected solutions to some of their toughest challenges.

We are not easy to label (sorry label-makers).

We don’t believe in staying in one lane. Sometimes it takes a marketer to solve a learning problem or a trapeze artist to solve politics - okay that last one didn’t make much sense. But neither does politics. We’d best describe ourselves as creative problem solvers. We’re part strategy consulting, part research institute, part product design studio and part brand agency rolled into one.

Our unique strength lies in mental acrobatics

Challenging inherited thinking, creating unlikely collisions, identifying what’s needed and flexing accordingly. It’s our unusual combination of backgrounds (software engineering, marketing, biz dev, storytelling, branding, research, instructional learning design, product design) that enables us to look at problems from unexpected angles. Which, in turn, leads to ‘aha’ moments and unconventional solutions.

The challenges we work on fall into two areas:

We've worked with  — Google, Publicis, Wooshii, BRIDGE, Accenture, IFFCO, Sanofi, Bupa, Kelloggs, Mondelēz, HCLI, AVPN, Asia Philanthropy Circle ... and many more.

Now we're talking

Keen to tackle your next challenge? Drop us a note, we're friendly we promise :)